Marketing your firm is about much more than simply communicating with clients and potential clients. It is about engaging with them. The days of one-way marketing messages are well and truly over. Today, your firm must engage with clients and potential clients in order to grab their attention.
Whether you are sending out a newsletter, a business proposal or even taking an advert in a business publication – give your readers a reason to respond to your communication. Encourage the reader to email you, call you or even drop into the office.
You can make your marketing communications more engaging by raising a question, for example – “Have you maximised the tax benefit associated with your director’s pension?” Make sure you include a link or email address that the reader can respond to.
Don’t forget to draw on the potential of social media. If you have a Facebook, LinkedIn or Twitter page for your firm, you can offer your readers an opportunity to pose questions and queries to your firm. This can be a resource for creating target lists for business development. If you don’t yet have a social media presence for your firm, you should really think about setting up a page on one of these sites in the near future.