We use the image of a fractal as the basis of our brand logo because it symbolises our approach to business and customer service.
Trying to understand fractals can give you a bit of a headache as it involves quantum physics, infinity, the formation of the galaxy, chaos theory and even snowflakes......seriously. We don't have a PhD in physics, so for our humble purposes we found this description; 'All fractals are the same viewed at any scale. They are highly complex patterns but they are also beautifully simple'.
We simplify the complex and provide a consistently high level of service with every individual client regardless of their size or value. Our fractal symbolises this perfectly.